November 16, 2009

Flag as Road Kill & the USCC

This is the worst, best logo I have ever seen. It's perfect for the US Chamber of Commerce. Free enterprise has run over the flag with a Hummer. The nation's regulatory apparatus is a carcass waiting to be scraped off the highway. What were they thinking? Aside from the obvious substantive dissonance, it's a thoroughly wretched bit of design. The deep shadow behind the splatter appears mindless and irrelevant. Is floating road kill more appealing? Surely this bloody pulp of a pennant can't be trying to wave? There is a different version on their website that emphasizes the ethereal light at the expense of the shadow. Among it's other charms, consider also the logo's vapid, sloppy exploitation of familiar twentieth century art -- gestural painting, drips, Jasper Johns, Robert Frank and, perhaps, especially Claes Oldenburg's 1960 USA Flag. I'm having fun imagining the internal Chamber meetings in which the merits of this design were pitched and debated. BTW, what's the USCC's position on flag desecration legislation, constitutional amendments, etc.? Lucky for them, the Supreme Court thinks it's protected speech. Texas v. Johnson (1989)

1 comment:

DJ Mixer said...

Ain't that the truth!