January 2, 2010

Maid to Clean

Maid to Clean. Very clever. I guess you can read it two ways. Made, as in forced, to clean. Involuntary servitude? Slavery? Diminishing opportunities? Discrimination? Or, is it made, as in formed, created, bred, to clean. As in, we are made to clean and you, customer, and you, bosses, are not – you are made for better things. Repulsive beyond comprehension either way. As is the appropriation of Rosie the Riveter – proud symbol of women’s mass entrance into (largely union) manufacturing jobs during World War II and subsequently adopted by the Chicana movement.
Rosie the Riveter (left) ¡Ya Basta! (2004) by Tina Hern├índez (right)